If you own a local business, you may believe that hanging up flyers and having a commercial air during the evening news is the only way to market your business. This is incorrect. Your business can benefit from online marketing, but only if it is done well. Here are some pointers that will help you out along the way.
Create A Social Media Account
This is a fantastic resource for local businesses because it helps brand your company. People who visit your social media page will know exactly what you stand for. It will also make it possible to give your business a voice and help it connect with a local audience.
There are some social media sites, like Facebook, that offer businesses the opportunity to post highly targeted ads. This means that you can pay a reasonable amount to advertise on a platform as large as Facebook, yet your ads will only be viewed by users who are in a predetermined demographic.
Solicit Reviews From Customers
You should encourage some of your customers to go online and write reviews for your business. Make sure that you only ask those you know had a positive experience with your business. You do not want to ask for a review to be written and someone goes and tears your business apart. In addition, you should offer some type of incentive in exchange for their review. Keep in mind that some of them may disclose that they were given a token of appreciation in exchange for their review, but that will only deter a small number of people.
Hire A Local SEO Company
If you are not very familiar with SEO and how it works, it is a good idea to have someone handle that part of the business for you. With that said, it can be difficult to find a reputable search engine optimization agency considering a large number of options available. Your best bet is to look for a company that is located in your area. They will know exactly what it takes in order to get the attention of the locals and help your site reach the top of the rankings.
Create A Solid Website
There is nothing worse than a potential customer going online to look for information on your business and you don’t have a website available. This is the age of technology and there is no excuse for this. Most people have access to the Internet and they will not be pleased to find out that you haven’t bothered to create a website. In some cases, people will step over your business and work with a competitor if they seem more accessible.
Also, make sure that you create a high-quality website. This means that the content should be good, keywords should be used and relevant images and videos should be present. If people head to your site and they are greeted by broken links, slow-loading pages riddled with Flash animation and grammatical errors, they will leave just as fast as they arrive.
Claim Your Business
On sites like Yelp that offer businesses the opportunity to claim their listing, you should certainly do it. This will show locals that you are dedicated to the business and you want to make yourself more accessible to them. If people arrive on these pages and there is never any interaction from the owner or complete business information, it will certainly hurt your chances of impressing them.
Just because you are a local business, this does not mean that you have to do everything on a small scale. Use this advice to become an Internet marketing superstar and make your company shine.